Starting with a script is not easy, especially when you try to fine-tune it and overanalyze every word. The issue is similar to writer’s block for people who write books and is annoying.

The solution? Just start with a simple script and then modify it as you go. No one expects you to start like a pro on your first day, and you’ll have all the time in the world to change scripts to fit your style, vibe, and personality. Use default scripts to test yourself, get comfortable on the phone, and your scripts will start writing themselves.

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Note: The word ‘Referrizer’ can sound ambiguous, so people might hear ‘breathalyzer’ or ‘Verizon’. If you use it at the start of the script and notice that people get confused by it, avoid saying it at the beginning. Later on in the call, you can say it as you’ll have the time to either spell it or describe the meaning of it (Referral maximizer)

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• Example 1:
  Opener:
  Hi, this is (Name) and I am reaching out as my company is hosting a business growth event for the owners in (industry type) industry. Would you be the owner?
  
  Pitch:
  I’m glad I was able to get in touch with you. We are going to talk about the best tools and strategies on how you can get more members organically / enhance your online reputation / improve retention / etc. It takes about half an hour plus Q&A, and it’s complimentary, so I would love to reserve you a spot. Do you have time today or tomorrow that we can set up for you?

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• Example 2:
  
  Opener:
  Hi, this is (Name) with Referrizer, and I’m reaching out because we’re hosting an event for the owners of (industry-type) businesses. Are you the owner of (Business Name)?
  
  Pitch:
  Cool! So at the event, we are going to share 12 different tools that can help you attract more members/students/customers, improve your online reputation, and boost retention, it takes around 30 minutes, plus a Q&A session. It’s complimentary, so do you have time today or tomorrow for us to schedule?