Build Your Script
1. Greeting & Building Rapport
Start the conversation with a friendly tone to establish a connection. Keep it natural:
- “Hello, good morning! This is [Agent Name] here. How’s your day going so far?”
- “Hey there, this is [Agent Name]. How are you today?”
- “Hi, am I speaking with [Business Name]? How’s everything going with your business today?”
This is meant to be light and conversational.
2. Identify the Industry
Quickly identify the industry to make the conversation relevant:
- Gyms/Fitness Centers: “I’m calling about a demo we’re hosting on how gyms like yours can get more members and boost your online presence.”
- Dance Schools/Academies: “I’m calling about a demo on how dance schools can get more students and improve your visibility online.”
- Wellness Centers: “I’m calling about a demo on how wellness centers like yours can get more clients and enhance your online presence.”
3. Build Interest & Value Proposition
Once you’ve identified the industry, give a brief reason for them to continue the conversation:
- “We’re offering a demo where we show you how to grow your business using referrals, retention, and boosting your online visibility.”
- “We’ll walk you through how we can help you attract more clients, retain existing ones, and improve your online presence.”
This is the first mention of what you can offer and why it’s relevant to their business.
4. Ask for the Owner
Make sure you’re speaking to the decision-maker:
- “Are you the owner of [Business Name]?
If you can’t reach the owner, set a callback:
- “When is a good time to reach the owner?”
- “Can I schedule a time for a quick call later today or tomorrow?”
5. Discovery Questions
These open-ended questions help you qualify the lead:
- “Are you currently accepting new clients, or are you fully booked?”
- “What system do you use to manage your contacts?”
- “How many active customers do you have each month?”
- “How many contacts do you have in your database?”
- “Are you looking to grow your business, and what marketing are you using to achieve that?”
- “What areas of your marketing are you hoping to improve?”
The goal here is to get them talking and understand their business better. Listen for pain points you can solve.
6. Verify the Business is a Good Fit for Growth
Once you have their answers, confirm if they’re ready to scale:
- “It sounds like you’re in a great position to grow. Let’s schedule a time to dive into how we can help with that.”
- “Based on what you’ve shared, it seems like you’re ready to attract more clients and grow your business. Let me show you how we can help.”
7. Schedule the Demo
Once you’ve qualified the lead, schedule the demo:
- “Let’s set up the demo so I can show you exactly how we can help. When would be a good time for you?”
- “I’d love to walk you through how we can help grow your business. What time works best for the demo?”
Key Points for New Agents:
- Keep It Conversational: Be friendly, open, and adaptable. Don’t rush through the script, but focus on the conversation.
- Listen for Pain Points: Focus on their challenges and explain how your solutions can help solve them.
- Be Confident: When scheduling the demo, ask with confidence and always confirm their best contact details.
Example:
1. Greeting & Initial Connection
“Hey, I’m calling [Business Name]”
“Awesome! I hope everything is going well.”
2. Purpose of the Call
“We’re hosting a demo about how to get more clients, save time, and reduce marketing costs. Are you the owner of [Business Name]?”
3. Explain the Demo & Gather Their Pain Point
“Great! This is an interactive demo where you’ll get to ask questions. We also have a couple of other business owners from your industry attending. I wanted to ask—are you looking to grow your business right now?”
(If they say yes, continue)
“Awesome! So, we have a couple of ways we can automate most of your marketing efforts so you can focus on the core parts of your business. During the demo, We will show you real-life case scenarios and give you a few ideas of things you can easily implement on your own to save time and money or we can help you with that.”
4. Scheduling the Demo
“Do you have some time later today to join us for the demo?”
“Perfect, I’ll go ahead and schedule you for [time]. Just to confirm, is this the best email to send the demo link to [email address]?”
Key Points for New Agents:
- Be conversational: The goal is to have a friendly back-and-forth that leads to the demo.
- Ask open-ended questions: This will help you uncover the prospect’s pain points and tie the solution into the demo.
- Keep it simple: Lead the prospect smoothly into scheduling the demo without overloading them with too much information at once.
- Be confident and clear when scheduling the demo: Once they’re interested, confirm the time, their email, and keep the process moving.